The Simplify Downside Interest Rate Hedge Strategy ETF is Now the Simplify Bond Bull ETF

NEW YORK – Simplify Asset Management (“Simplify”), a leading provider of Exchange Traded Funds (“ETFs”), is today announcing that the Simplify Downside Interest Rate Hedge Strategy ETF has been renamed the Simplify Bond Bull ETF effective today.

The fund’s ticker symbol (RFIX), investment strategy and objective all remain the same.

RFIX is built for investors seeking to profit from falling long-term interest rates by utilizing a proprietary approach which functions similarly to a long-term call option on U.S. Treasury bonds. The fund’s design also maximizes positive convexity and minimizes time decay, providing investors with a significant hedge against market stress scenarios where Treasury yields tend to decline. RFIX, launched in December 2024, provides exposure that is akin to a mirror image of the Simplify Interest Rate Hedge ETF (PFIX), which seeks to hedge interest rate movements from rising long-term rates.

“We’ve been pleased with the response that RFIX has received since we brought it to market just a few weeks back, but we also thought ‘let’s call this fund what it is,’ so for bond bulls, this is the ETF for you,” said Harley Bassman, Managing Partner at Simplify, and creator of the approach underpinning both RFIX and PFIX.

Since launching on December 10, 2024, RFIX has grown to approximately $100 million in AUM.

More information on RFIX.

ABOUT SIMPLIFY ASSET MANAGEMENT INC 

Simplify Asset Management Inc. is a Registered Investment Adviser founded in 2020 to help advisors tackle the most pressing portfolio challenges with an innovative set of options-based strategies. By accounting for real-world investor needs and market behavior, along with the non-linear power of options, our strategies allow for the tailored portfolio outcomes for which clients are looking.